Shelter Me Barbie
Objective: Reach out to children and parents to be not only more aware of homeless people, but to be informed of the option of Long Beach Rescue Mission, and that they can help improve the lives of those less-fortuned than them.
Where: Toys & games section, malls, gift shops.
Why: Homeless people are ignored, and often appear as a lost cause. They are stereotypically seen as dangerous people, addicts, or inappropriate for society. It is not a pretty thing to see, and so by using an icon that is ‘popular’ and well known would bring more attention, and in a more thought-provoking way- visual appeal.
